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In many cases, a company’s website hasn’t changed since it was
created. This leads to static content for the search engines, stale
content for the returning visitors and an outdated look for the new
visitors.
In other cases, the design needs massaging to convert visitors
into customers at the highest rate possible. In either case, though,
the trick is to redesign WITHOUT upsetting the search engine
rankings.
Your original website designer probably did a great job at
creating a website that is visually pleasing and functions well. But
if that content has never been changed, or if your clients needs
have shifted, your website may need a bit of tweaking. Page One’s
website redesign services may be just the thing you need.
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Taking into account both the search engines and your human
visitors, website redesign can include altering any of the
following:
- Template design
- Layout / placement of different sections
- Updating images
- Navigation
- Site plan
- Page names
- Functionality
- Content Management System implementation
Website Redesign is most effectively implemented when performed following
keyword research and / or a
usability test.
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