[Google Adwords Administration]
Getting immediate results on Google is possible by signing up for
their sponsored (a.k.a. pay-per-click, or PPC) search feature called
AdWords. Your ads will appear in a matter of hours rather than the
days or months it takes to see organic listings appear. However, even
their PPC listings at the very top and right side of the page are given
a quality score based on how relevant to a search they are, and are
therefore sorted according to that quality score before being displayed.
It is for this reason that your PPC ads also need to be optimized. The
ad campaigns need to be built correctly and the ads themselves need to
be written well in order to receive a high quality score. The littlest
of changes can have a huge effect on your results. One client noticed a
drastic increase in targeted traffic when several words were put in
quotations.
[yahoo and msn sponsored search administration]
The same immediate results are available on Yahoo!
and MSN, although they don't reach nearly the number of users that
Google does. However, there are times when these search engines
can and should be used for PPC campaigns. Page One Rankings can
help determine when these should be considered and can administrate
these campaigns as well.
[how page one rankings can help]
It's not all about pleasing the search engines; it's about drawing in
targeted traffic through effective copywriting. When you answer a search
engine users needs, you in turn earn a better ranking with Google. Page
One Rankings can help you with the initialization and management of your
Google AdWords from structuring ad campaigns to the writing captivating
ads. Some of the options Page One Rankings provides include:
- Researching keywords to determine what phrases your potential
customer would search on
- Tracking CTR (click-through-rate) to determine what percentage
of searchers who see your ad actually click on it
- Testing various ads to learn what approach best entices your
audience
- Determining the appropriate landing page for each ad
- Geo-targeting your ads to make sure you're hitting the right
customer in
the right geographic location at the right time of year, month, week
or day
- Creating, implementing and tracking image ads
- Dynamic keyword insertion for more successful CTR's
- Reporting the success of your advertising campaign
call for rate information and personal assistance
with your pay per click advertising campaign